03 Dec HOD PROFILE: CHRISTINA WALKER
Meet Christina Walker, Head of Brand and Marketing at The Salvation Army
You are the new head of Brand and Marketing, what does your role entail?
My role, and role of this new national department, is to raise awareness and positive sentiment for our mission through connecting and engaging with the hearts and minds of individuals and communities.
What does The Salvation Army mean to you?
For me, the heartland is people helping people, transforming lives. That’s why I joined.
What is your history in Brand and Marketing?
I’ve been blessed to work in many Head of Marketing and Brand roles across many industries including banking, superannuation, fast moving consumer goods (FMCG) and not for profits and in many countries including Singapore, Malaysia, Thailand, South Africa and Australia.
Do you have any moments since you’ve joined The Salvation Army that you’re especially proud of?
I have a feeling my proudest moments are yet to come
What do you do in your down-time?
As much as I can, I spend time with family and friends. Then of course there is gym, walking, and the never ending quest to keep up to date with changes in customer trends, brand, digital marketing, and the world at large.
What are you most excited for in the new territory?
Harnessing our people and the power of our brand to transform Australia, one life at a time.
What is your favourite film?
Hmmm…maybe Pride and Prejudice – the old one with Greer Garson and Sir Laurence Olivier. The TV series by the same name is also one of my favourites.
Describe yourself in three words
Caring, optimistic, thoughtful.
Is there anything you’d like to say to the whole of The Salvation Army?
I’m excited that I’m here working with you to help people and transform lives.